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GLP-1s — Insured Benefit or Healthy Lifestyle Incentive

Keep covering GLP-1s as an insured benefit, or design an incentive structure that supports a healthy lifestyle leading to metabolic health. Use the sliders to see the financial business case for each.

Illustrative model · set the inputs to your own book
Assumptions
180
Current — insured benefit
$1,300
$25
Future — healthy lifestyle incentive
$300
$150
$75
Outcomes & value
55%
80%
$3,000
$10,000
30%
3 yrs
Success, persistence, productivity and care savings ship as placeholders, not estimates. Set them with an actuary against your own FMLA and claims history. Drag productivity and care savings to zero: the hard-dollar cost reduction stands on its own.

Program cost — apples to apples, four years

Insured benefit — today
$11.45M
GLP-1 drug + lifestyle program, 4 years
$2.86M / year, flat
  • Uncontrolled — in-house pharmacy plus community-PCP leakage at full price
  • No outcome tracking; no way to show anyone got healthier
Healthy lifestyle incentive — proposed
$5.76M
incentive + lifestyle program, 4 years
Year 1 $972K → Year 4 $1.84M / yr
  • Grows with the supported population, not with drug trend
  • Protocol-based qualification + outcome re-qualification
  • Scaffolded & tracked — productivity + care captured

Cost only — no savings counted yet. Four-year difference: $5.69M less spent.

The business case

4-year net value
$9.53M
$15.28M of value against $5.76M of program spend
ROI on program spend166%$2.66 per $1
Spend reduction vs. coverage$5.69Mover four years
Year 4 net value$2.50M$1.02M of it hard-dollar

Four-year build — value compounds as successes accumulate

No cost trend assumed. Growth comes from more people succeeding and staying successful — and from care savings maturing as they do. Program expense grows alongside, because every persisting success keeps being supported.

YearSuccesses / supportedCurrent spend avoidedProductivityCost of careMixExpenseNet valueCumulative
Current spend avoided Productivity Cost of care

The trade — four-year totals

Program expense
Healthy lifestyle incentive$4.09M
Lifestyle program (Yr 1 + Yr 2–4)$1.67M
Total 4-year expense$5.76M
Savings & returns
GLP-1 benefit avoided$11.23M
Current program avoided$216K
Productivity gained$2.43M
Cost of care reduced$1.40M
Total 4-year savings$15.28M

Net four-year value: $9.53M

How the two approaches actually work

DimensionInsured benefitLifestyle incentive
CoveragePlan pays for the drug, including full-price leakageCoverage replaced by a metabolic-health incentive
Drug accessUncontrolled — in-house pharmacy and outside PCPsEmployee buys direct with the incentive
Who qualifiesNominally the program population; leakage is the normClinical-protocol gate + outcome re-qualification
Clinical supportA weight program may exist, but isn't tied to the drugScaffolding required to keep the incentive
PersistenceUnsupported — most stop before benefits appearScaffolding holds people long enough to matter
Outcomes / ROIUnmeasured — no proof of health improvementTracked; productivity + care value captured, data owned
How it's built — gross, no cost trend. Current cost = employees × (GLP-1 benefit + current program) × 12. Future cost scales with the population actually being supported: each year's new enrollees at the Year-1 rate, plus every persisting success at the Year-2+ rate, since the scaffolding is what keeps the incentive. Expense therefore grows as successes accumulate rather than staying flat — holding it flat while the benefits compound would inflate the return materially. Current spend avoided is the whole current benefit — drug plus the existing lifestyle program — and is held flat by contrast, treating the plan's GLP-1 outflow as a steady-state population rather than one accumulating cohort. Compounding comes from the cohort: each year adds new successes (employees × % success) while prior successes carry forward at the persistence rate. Productivity = value/employee × active successes, realized immediately. Cost of care = savings % × average care cost × active successes, phased in by cohort tenure over the maturity period, since claims fall well after weight does. Net value = 4-year savings − 4-year expense, and is the headline because it is the figure that does not move with how the spend is framed. ROI = net value ÷ 4-year expense: the investment is the whole future package — the incentive plus the program — and the return includes the avoided drug benefit, because the incentive is what replaces coverage. That is why the comparison holds even at 0% success: switching from covering the drug to funding an incentive that buys it directly costs less on its own, and the program is what adds the productivity and care savings on top. Success, persistence and both soft-value defaults are placeholders, not claims — set them with an actuary against your own FMLA and claims data.

Crusonia is the coordination layer for the shift to an economy that pays for verified human health outcomes. An incentive that continues only while the outcome holds is a small instance of that idea: it moves the payment from the molecule to the result, and makes the result the thing worth measuring. More research →